Disney Jr's Sofia the First is one of the hottest shows on Disney network. It teaches children on how to that regardless of your position in life that it is important to be kind, humble, and studious. While it focuses on themes that may be of more interest to girls... like Disney Jr's "Jake and the Neverland Pirates" it does have appeal to both boys and girls.

Disney has been quite aggressive in creating a Sofia the First line of toys. Many of the toys have been produced by Mattel, and seem like they may have been pushed into the market a little too quickly. less